Blogs are becoming a less relevant piece of the internet. With ever evolving forms or media and entertainment online, the market share of attention is becoming more difficult to acquire. With internet behemoths like Youtube, Netflix, and Facebook to name a few, blogs are finding it hard to find a place to fit. Monetization of content seems to be a key factor in acquiring attention and growing in popularity. Monetization incentivises creators to create quality content. This leads to increases in content in qualitative and quantitative terms. With more good content, attracts more traffic and attention to the website which leads to even more monetization. This cycle seems to be a cause for why blogs are no longer as prevalent as they once were. With little to no structure in terms of pay for bloggers, there simply isn’t much attraction in starting a blog if not for fun or ass a hobby. Blogs aren’t the only thing affected by this, however. Publications and print are also taking a hit. As monetization heavily revolves views and click counts, many companies have capitalized on this and have created media outlets that post online with “clickbait” titles. Essentially, clickbait is any wording, title, or cover page that attempts to capture the viewers’ attention by using hyperbole, heavily exaggerating, or any other tactics that may bait a user into clicking and viewing the story. This has led to less credible news, decreased quality, and many other issues. People online have stopped buying or viewing printed materials from trusted and reliable journalists, and instead pay more attention to the first thing online that captures their attention. The journalists who write these articles or stories tend to spend more time on the title than the actual content itself, and what’s more is that technically anyone can be a journalist online. This has created a gray area in terms of credibility in the online news world, but this hasn’t stopped the mass population from getting most of their news online. Because of this, the market and demand for print is decreasing daily, with it becoming almost a niche. Personally, I think print and ‘real’ journalism is very valuable, but with the new “clickbait” form of news and other previous and current printed journals switching to digital, I don’t see print being sustainable with the next generation.